Dray & Associates, Inc. is one of the most respected names in Human-Centered Design (HCD) and User Experience (UX) Consulting and Research Worldwide

Since 1993, we have helped clients make successful interactive products, systems, and services based on deep understanding of their customers’ and users’ needs, behavior, and contexts. We work with our clients’ product planning and design teams to:

  • Make sure that their products are useful, usable, desirable, and engaging
  • Improve the fit of their products with people’s lives and contexts
  • Clearly define their audience or potential audience
  • Generate and evaluate opportunities for innovation, at levels from fundamental concepts, to features and functionality, to interaction design

Our collaborative approach ensures that our studies provide constructive guidance, ranging from the product concept, positioning, and perceived value, to interaction design and usability, depending on the need. We also help our clients identify opportunities for human-centered innovation.

Submit an article to our forum

Evaluation and Usability is a forum that we edit in interactions, the magazine of the Association for Computing Machinery Special Interest Group in Computer Human Interaction (SIGCHI). We invite authors from the user experience professions to contact us about possible articles.

Forum articles available online include:

  • David Siegel and Susan Dray, A Professional Empiricist Manifesto, the inaugural article for the forum. (Get Article)
  • Dennis Wixon, Measuring Fun, Trust, Confidence, and Other Ethereal Constructs: It Isn’t That Hard (Get Article)
  • Leanna Gringas, In Defense of Doing it the Hard Way (available online soon)

We invite others interested in submitting articles for this forum to contact us.

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