Susan has worked to improve the fit between technology and people since 1979, initially as a member of a human factors research group at Honeywell, and later championing usability of corporate systems at American Express. Since founding her consulting firm in 1993, she has helped clients create innovative products and services that are useful, usable, and desirable by providing user experience research for a wide range of products, systems, and applications. She has worked in many countries around the world, and is widely known for her expertise in international user studies.
Through her many professional activities, Susan has contributed to the development of the user experience, user centered design, and usability professions. She is a Fellow of the Human Factors and Ergonomics Society, recipient of the Lifetime Service Award from the Association for Computing Machinery Special Interest Group in Computer Human Interaction (ACM-SIGCHI) and was named a Distinguished Engineer of ACM. She is currently the Director of Publications on the Board of Directors of the User Experience Professionals Association.
She has given talks and tutorials and led workshops at conferences in the U.S., Europe, Africa, and Australia, including invited plenary and keynote speeches. In addition, she has published numerous papers and book chapters. Together with her partner, David Siegel, she edited the Business Column of the ACM-SIGCHI magazine Interactions for many years, and currently edits its Forum on Evaluation and Usability. Susan holds a doctorate in Psychology from UCLA and is a Board Certified User Experience Professional (CUXP).
Susan is grateful that she has participated in the development and growth of a profession that makes a positive contribution to human life. Her professional activities are enriched by her love of travel, devotion to cross-cultural understanding, and her natural skill in putting people at ease so they really do want the contextual inquiry session to go on longer. She is equally comfortable interacting with system administrators in a corporate data center and children in a village school in India.
We have a worldwide network of expert colleagues who help us carry out projects. These include recruiters, translators and interpreters, and project logistics managers for complex projects.