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About Us
Dray & Associates, Inc., is a small consulting firm with an international reputation and a wide-ranging network of Associates who can help with specialized projects and international studies. Together, we are a world-class team of highly educated and experienced user-centered design professionals focused on meeting the needs of our clients.
Why Work With Dray & Associates, Inc.?
- When you work with Dray & Associates, you work directly with senior people who are well known and respected in the field of User-Centered Design.
- We bring depth of experience from doing research in a wide variety of domains and with a wide variety of clients worldwide.
- We are creative partners in doing research. We communicate with you in depth, to make sure that the project meets your business needs
- We can organize logistically challenging projects, such as international user studies, but we bring the same attentiveness and resourcefulness to projects large and small
- We don′t just dump data on you but work to identify the implications for your business/product and work with you to analyze, synthesize and socialize the results
- We work on projects at all stages of development, and focus not only on what makes products easy to use, but what makes them compelling
Susan M. Dray, Ph.D., CUXP
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Susan M. Dray, Ph.D., CUXP has worked in the field of human factors since 1979, initially at Honeywell, and then at American Express. Since 1993, as president of Dray & Associates, Inc., she has provided usability evaluation, ethnographic user research, and interface design consultation for a wide range of products, systems, and applications. She has worked in many countries around the world, and is widely known for her expertise in international user studies.
Susan has given many presentations, workshops, and courses at conferences and symposia in the U.S., Europe, Africa, and Australia, including invited plenary and keynote speeches. In addition, she has published numerous papers and book chapters.
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She is an extremely popular workshop and tutorial presenter. She was the North American editor of the journal Behaviour and Information Technology, and served on its Editorial Board for many years. In addition, together with Dr. David Siegel, she edited the Business Column of the Association for Computing Machinery's (ACM) magazine interactions for many years.
She was elected a Fellow of the Human Factors and Ergonomics Society in 1994. She is the 2006 recipient of the Lifetime Service Award from the Association for Computing Machinery-Special Interest Group in Computer Human Interaction (ACM-SIGCHI) and was named a Distinguished Engineer of ACM in 2008. She is currently the Director of Publications on the Board of Directors of the Usability Professionals Association.
Susan holds a doctorate in Psychology from UCLA and is a Board Certified User Experience Professional.
David A. Siegel, Ph.D.
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David A. Siegel, Ph.D. has worked with Dray & Associates since 1993. He carries out complex field user studies and contextual research, formal usability research, expert evaluation of interface designs, and design consultation. He focuses on implications of user research for product concept, design, and user adoption. He has consulted on many software applications, Web designs, and designs for new technologies, and helped product teams make key improvements at levels ranging from fundamental product concept to interface and interaction design.
David has published and taught on a variety of user-centered design topics, including many workshops and tutorials at professional conferences in the U.S., Europe, and Africa. He is the author of a tutorial on analysis of qualitative data, which has been offered at many international conferences. He has also taught courses on Qualitative Field Research Methods, International Usability Research, and International User Research. Together with Dr. Susan Dray, he edited the Business Column in ACM's magazine, interactions for many years. He has taught a graduate seminar on Qualitative Field Research for User Centered Design, offered through a program of the Natural Sciences and Engineering Research Council of Canada.
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Prior to his user-centered design work, David worked as a manager and consultant in health care. He received his B.A. in psychology from Princeton University and his Ph.D. in psychology from UCLA. He brings to the fields of usability and interface design his background in assessment and measurement of cognitive and affective processes as well as research methodology.
Our Worldwide Network of Associates
We have developed a worldwide network relationships with professionals and facilities to help us conduct international user studies. This network includes recruiters, translators, facilitators whom we have trained in usability methods, marketing research professionals, etc. Because we have worked with many of these Associates over the years, we can pull together complex international studies relatively quickly and cost-effectively.
We personally provide project management and coordination, oversight of all arrangements, supervise the recruiting and data collection, and carry out the analysis and reporting.
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