How We Help

Innovative.  Useful.  Usable.  Effective.  Desirable. Here’s how we help clients achieve these goals.

Services
We provide a spectrum of services to guide design and product planning, including:

  • Interface design consultation
  • Contextual user studies, using a variety of methods such as Contextual Inquiry (CI) and ethnography
  • Field and laboratory usability evaluations
  • Segmentation and persona research
  • Heuristic interface evaluation
  • International user and usability studies
  • Training and mentoring in human-centered design methods

Dray & Associates - Our ProcessRead about our process

 

 

 Benefits
Depending on the project, our contributions help guide:Strategic product planning, e.g.:

  • Developing and validating innovative product concepts, features and functionality
  • Identifying what will distinguish clients’ product’s user experience and contextual fit from their competition’s

Improved product positioning and targeting, e.g.:

  • Modeling of the universe of user types, through segmentation and personas
  • Clarification of the most compelling value propositions and design requirements for each audience

Interaction design, e.g.:

  • Data-driven design ideation
  • Human-centered functional requirements
  • Identification of key usage scenarios and use cases
  • Understanding of contextual constraints which the design must address

 

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